What is a sales process?

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As customer purchasing behavior changes, sales activities are required to be flexible and reformed.
The need to reform the sales process, which refers to the visualization of the sales process, is particularly increasing.

But how do you build a sales process that suits your environment?
This article explains how to build a sales process and points to note when operating it .

The sales process is a visualization of the process of approaching customers .
It classifies the process from approach to closing into steps, and makes them concrete and applies them to sales activities.

By dividing up the approach process into smaller UK WhatsApp Number List steps and visualizing and verifying the objectives and results of each step, it leads to improvements in sales activities.
The sales process makes it possible to clarify issues in the process leading up to sales, and to reduce the cost of sales activities.

1. Sales process is necessary for all companies that have sales
The sales process is necessary for all companies that conduct sales activities , regardless of industry, size, BtoB, BtoC, etc.
This is because sales incur human and economic costs for companies that conduct sales.

Optimizing sales processes is highly effective in terms of both human and financial costs, and is expected to reduce the costs of sales activities.



The data obtained during the sales process, including trends in customer purchasing activities and needs, is also valuable as an important information resource for the company .
This information can also be used for management decisions.

2. Changes in purchasing behavior require changes to sales processes
In recent years, it has become common for customers to gather information about products and services themselves. As a result, salespeople are now expected to be flexible in their proposals and responses
, rather than simply providing information .

In the traditional sales process, the starting point of the approach was to provide information to the customer, but in recent years, this has changed to setting up the necessary sales negotiations at the timing that the customer wants.